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November 6 - 8, 2023
The Premier Digital Marketing, Media and Advertising Conference for Marketing Professionals in Syracuse
Syracuse Digital Marketing Conference is your chance to …
- Hear from some of the most audacious and thought provoking speakers in the digital marketing, media advertising industry.
- Gain insight into emerging strategies, the latest innovative technologies, and best practices to move your business to the next level.
- Network with thought leaders, collaborate with your peers and build your professional network.
Syracuse Digital Marketing Conference takes place November 6th to 8th, 2023. It is an online event being streamed live and also available on demand. Join your peers in-person or online for 2 days jam packed with digital marketing best practices, latest trends, practical solutions, strategy and networking.
Be a part of Syracuse Digital Marketing Conference and discover how to thrive and succeed as a marketer in a rapidly evolving digital world. Top keynotes, case studies, strategy sessions, networking and more! See why people keep coming back year after year to this must-attend event! Register and secure your seat today.
This year’s edition will feature topics such as:
- Account-Based Marketing
- Behavioral & Neuromarketing
- Content Marketing
- Conversational Marketing
- Conversion Rate Optimization
- Data Science & Big Data
- Email Marketing
- Geo-Targeting & Proximity Marketing
- Growth Hacking
- Inbound & Outbound Marketing
- Influencer Marketing
- Mobile Marketing
- Native & Contextual Advertising
- Omnichannel Marketing
- Paid Search Marketing
- Personalization & Privacy
- Podcast & Webinar Marketing
- PR & Cause Marketing
- Predictive Analytics & Attribution
- Programmatic Advertising
- Sales & Marketing Automation
- Search Engine Optimization
- Shopper Marketing
- Smarketing & Customer Experience
- Social Commerce
- Social Media Marketing
- UI / UX Design
- User-Generated Content
- Video Marketing
- Viral & Buzz Marketing
- Visual & Voice Search
- Web Analytics
Hurry Up!
Get Ready To Be
Inspired: Get inspired by the headlining speakers at Syracuse Digital Marketing Conference. These remarkable individuals will motivate, engage, enlighten, and spur you on to greater productivity.
Challenged: Listen to bold and powerful addresses from a diverse group of exciting and influential people. These riveting presentations will educate, challenge, and impress you in less than 20 minutes.
Transformed: Explore big ideas presented directly from the innovators and thought leaders of the changing business world. These thought-provoking presentations are designed to help you transform your organization, your business, and yourself.
Learn From The Experts
Experts: Led by digital marketing, media and advertising professionals, these sessions will teach you the principles and skills of digital marketing – from basic to advanced – to improve and transform your business utilizing the latest digital marketing techniques.
Stories: Hear success stories from businesses who have successfully implemented digital marketing techniques and solutions. These case studies will profile a number of companies and industries who’ve leveraged digital marketing to drive remarkable success in their industries.
Achieve Digital Marketing Success
At Syracuse Digital Marketing Conference, you will receive all the elements you need to achieve digital marketing, media and advertising success! Awesome keynotes, expert panels, plus solutions providers and their tools for digital marketing – all in a dynamic, community-based setting. Conventional thought will be challenged, new ways of thinking will emerge, and you will leave with your head, notebooks and professional toolkit full of action items and ideas to lead and supercharge your agency / team / account to even greater success. With plenty of networking opportunities, it is the perfect place to build a professional network, find business partners, generate new ideas, learn and grow.
Agenda at a Glance
Syracuse Digital Marketing Conference program is 2 days of live streamed content. If you miss any of the live stream, presentations will be available on demand after the event.
Here is a general overview of the conference schedule and offerings (note: all times are Eastern Daylight Time)
Monday, November 6th, 2023
General Sessions
9:30am – 10:00am
Live Streaming Turned On
Online: Live Stream
10:00am – 12:00pm
Welcome & Session 1
Online: Live Stream
12:00pm – 1:30pm
Break
Free Time
1:30pm – 3:15pm
Session 2
Online: Live Stream
3:15pm – 4:00pm
Break
Free Time
4:00pm – 5:00pm
Session 3
Online: Live Stream
Tuesday, November 7th, 2023
General Sessions
9:30am – 10:00am
Live Streaming Turned On
Online: Live Stream
10:00am – 12:00pm
Welcome & Session 4
Online: Live Stream
12:00pm – 1:30pm
Break
Free Time
1:30pm – 3:15pm
Session 5
Online: Live Stream
3:15pm – 4:00pm
Break
Free Time
4:00pm – 5:00pm
Session 6
Online: Live Stream
Wednesday, November 8th, 2023
Master Classes
9:30am – 10:00am
Live Streaming Turned On
Online: Live Stream
10:00am – 12:00pm
Session 7
Online: Live Stream
12:00pm – 1:30pm
Break
Free Time
1:30pm – 3:30pm
Session 8 & Farewell
Online: Live Stream
Sessions
Whether you’re just getting started in the industry or you’re a digital marketing expert, Syracuse Digital Marketing Conference will give you the latest strategies and information to increase your own knowledge and grow your business.
Stay Tuned! The Sessions for Syracuse Digital Marketing Conference has not been announced.
Take a look at some of the Sessions and Speakers from the most recent DigiMarCon Conferences.
| The Next Era in Web Marketing |
Rand Fishkin, Founder, SparkToro
If it feels like the giants of the web — Facebook, Google, Instagram, LinkedIn, Twitter, YouTube, et al — are conspiring against you to make it vastly more difficult to spread your message or amplify your content… You’re right! They are. In this presentation Rand will boil down exactly why that’s happening and what smart marketers can do to build creative advantages and avoid these emerging pitfalls.
| 6 Seconds or Bust: Mastering Short-Form Storytelling and Micro-Content |
Megan Toth, Senior Social Media Lead, NBCUniversal
In today’s world, we only have between 3-6 seconds to capture someone’s attention and tell a story. What message are you trying to convey? Are you promoting the premiere date of a new TV series or cast of a movie? Are you a brand offering a new product? It’s not enough to simply post a 60- or 30-second movie trailer or other pieces of content directly to social media. It needs to be optimized for the social platform – think format and audience. When you have six seconds to convey your message, every second counts. Creating “snackable content”, is no longer optional in our mobile-driven world and doing it successfully is an art.
| The Five Blessings from Customer Privacy |
Tim Hayden, President & Co-Managing Partner, Brain+Trust Partners
In January of 2022, the California Consumer Privacy Act will go into effect and change marketing forever. At the same time, a decade of increased marketing budgets and growing technology stacks have failed to deliver customized content experiences at scale that consistently lead to more conversions and higher sales. The struggle is real in dealing with media and data volatility, but there’s no challenge that can’t be leveraged for greater marketing success. Let’s discuss five ways how you can be a compliant, lean and productive content marketer by the end of 2019.
| What’s the Story with Stories? |
Elizma Nolte, Regional Marketing Manager, Facebook
Mark Zuckerberg has been quoted as saying Stories will overtake Feed – what did he mean, what’s behind the fast growth of this format, and why should marketers care?
| Smashing Silos to Innovate With Your Search Strategy |
Christi Olson, Head of Evangelism, Microsoft
Consumers today are more demanding than ever before. They expect custom tailored experiences personalized to their every need. They expect to be able to reach you 24/7/365 and get immediate answers to their questions. In this session you’ll learn how marketing roles can directly impact paid search performance, including the most common issues that arise, and how to immediately fix them to improve ROI and revenue growth and how you can innovate to leap frog ahead of your competition by starting your conversational AI marketing strategy today.
| What Amazon Learned About Creating Rewards Campaigns |
Mike Hines, Head of Partner Success, Amazon
Discover what the Amazon Appstore learned when creating its Reward Campaigns and writing a service to run those campaigns. This presentation includes results from Amazon’s campaigns, results from partner campaigns, and a review of what rewards campaign practices worked well (and which didn’t). The practices section is structured to give you insight when building your own rewards campaign or drafting requirements for a partner supplied solution.
| The Marketing Abyss – Widening Gap Between Customers & Brands |
Laura-Ann Mitchell, Director of Digital, Cisco
What does the road from bridging the gap to building the bridge look like for B2B brands today? Join us for an engaging, highly energized panel discussion that goes beyond marketing tools, fancy jargon and confusing rhetoric to truly focus on delivering value to our customers one moment at a time. With the deluge of marketing tools, data insights and customer data platforms we as marketers are now more equipped than ever to proactively anticipate and respond to customer needs. Yet we continue to miss the mark and customers are less enthused. Cisco will share its strategy (people, process, tools) & two case studies that show why getting back to basics is still effectively landing new prospects and nurturing existing relationships for demand and lead generation. The output will be a winning recipe for leveraging data from SEO, Social, and Customer Data Platforms to drive engagement & conversion.
| Let Me Tell You a Story … |
Jason Falls, Director of Digital & Social Strategy, Cornett
How to push the envelope and stand out with what’s next in social content strategy. How many times have you thought about your story arc when planning your content calendar? You’re going to start to when you hear Jason Falls’s latest thoughts on social content strategy. Falls’s ideas have been engineering engaging social content efforts for brands since the early days of social. Join him on a fun and raucous ride through his latest approach of “authoring” a social storyline that keeps your audiences informed, engaged, sharing and wanting more. And yes, he’ll make you laugh a lot along the way.
| How to Inject Creativity into Your Digital Marketing Strategy |
Beverley D’Cruz , Chief Marketing Officer – UK, Pizza Hut
Brands today have a matter of seconds to capture the attention of customers – who are more cynical than ever before. With time-frames getting shorter and screens getting smaller, brands are looking for creative strategies which engage audiences. However, creativity is often separated from digital strategy. Digital can be overlooked as a world of metrics and short-term thinking. Even though digital is highly measurable, this does not mean it should lack creative. In this session, Beverley D’Cruz, CMO at Pizza Hut UK, explains how to inject creativity into your digital marketing strategy.
| Is This Thing On? How Marketers and Designers Should Be Approaching Voice Search |
Andrew Balerdi, Director, The Good Marketing Co.
The worlds of voice assistants, voice enabled speakers powering smart home devices are near the point of attrition. In a short space of time consumers are already looking for more practical use cases to cause less friction between the things they want to do and using their devices to do it. This talk will demonstrate some brilliant use cases and spur the marketing and design community to go and do it.
| How to Rank Higher than No. 1 on Google |
Fernando Angulo, Head of Communications, SEMrush
You’ve seen more and more methods for ranking #0 in search results lately, right? You’ve likely seen the People Also Ask (Related Questions) boxes – the accordion-like question and answer boxes are Google search result pages (SERPs). Introducing why Featured Snippets are an important part of SEO and digital marketing and how you can appear in them to drive increased traffic to your site.
| Do You Even Lift? Incrementality & Lift Testing Explained |
Teresa Lewis, Sr. Consultant, Advanced Measurement Services, Adobe
Are my ads causing incremental actions to be taken? This is the key question we’d like our media measurement to address. However, a lion’s share of solutions are still based off correlation and cannot prove that your ad caused the action or if you took credit for an action that would have occurred regardless of advertising. Lift testing is the solution to help you escape the biases of correlated based methods, allowing you to fully understand if your ads are causing incremental actions to be taken. Learn more about lift testing, common pitfalls to avoid and how you can get started.
| The Art of the V Word (Viral) |
Max Price, Creative Director, Priceless Productions
“We want it to go viral.” The hardest brief when cats aren’t the subject matter. Priceless Productions has been able to find the perfect middle ground of cracking briefs for clients and achieve huge organic reach, with massive viral results. See founder Max Price talk about the science behind the creative and managing expectation.
| How KLM is Using Social Media as an R&D Lab for Customer-Centric Innovation |
Sharon Geervliet, Social Media Manager, KLM Royal Dutch Airlines
With over 350 agents, KLM Royal Dutch Airlines has the largest social media service team in the world. The over 200.000 unique individuals that contact KLM every week via social media are a huge source of feedback and inspiration for the airline that aims to be the most customer-centric European network carrier. They inspired many KLM innovations – from hyper personalised social ads to automated boarding passes (>50% of digital boarding passes are now sent via Messenger), full travel journeys on voice and augmented reality (from luggage scan to entertainment). Sharon Geervliet will highlight several recent social innovations, KLM’s immensely successful augmented reality luggage scan (world’s first), KLM’s Family Update service on Whatsapp (world’s first) and KLM’s GIFs (over half a billion impression without media budget).
| Digital Marketing Trends: Experts Insights on How to Gain a Competitive Edge |
Donald Mokgale, Marketing Director, Carat
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
| Gamification: The Antidote to Modern Advertising |
Becky Sims, Founder and CEO, Reflect Digital
Join Becky Simms for a first-hand account of how you can use the proven technique of gamification in your content marketing strategy. This talk will take you on a journey from the background data of 2k consumers and their views on gamification, through to how to plan a gamification campaign for your business. Looking at how to succeed and what the metrics for success are. This talk will allow you to understand what gamification is and the benefits that can be woven into a gamification strategy. It will give you a clear planning strategy for your first gamification campaign that you can implement. Finally, it will help you qualify what measures you should have in place to ensure you can report on the campaign successes.
| Reinventing Content Marketing into a Measurable Business Strategy |
Robert Rose, Chief Strategy Officer, The Content Advisory
We have moved into a new era of marketing – one where the creation of value through content-driven experiences is the focus. Yes, the entire practice of marketing has changed – again. So, if it’s such an important part of the equation, why is the struggle to measure the effectiveness of content such a struggle for the business? It’s because we’re measuring precisely the wrong thing: the content. Let’s reboot the whole notion of content marketing, and understand what it is we’re actually solving for. In this session, we’ll discuss the current transformation of the marketing department inside out. Let’s examine the business model of content, and walk step by step on how to develop the optimal business purpose and focus for a truly measurable content marketing strategy.
Who’s Attending
Innovators, senior marketers and branders, entrepreneurs, digital executives and professionals, web & mobile strategists, designers and web project managers, business leaders, business developers, agency executives and their teams and anyone else who operates in the digital community will attend to learn and leverage digital, mobile, and social media marketing.
Whether it’s building customer loyalty, increasing sales, improving lead generation, or driving greater consumer engagement, Syracuse Digital Marketing Conference has been specifically designed to help attendees develop their audience and build traffic, create brand awareness, improve customer service, and develop better use of digital tools internally to drive more productive business outcomes.
Previous Attendees
Rates & Pass Details
All rates in United States Dollars (USD).
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PASS TYPE
$0per month
ALL ACCESS
$45per month
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* On Demand includes video, audio and slide deck presentations from the conference. On Demand will be accessible online for one year after the conference.
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To ensure all attendees get the full benefit of an intimate conference,
we are only offering a limited number of available seats.
we are only offering a limited number of available seats.
